I'm Pedro Vallejo. I map how your company actually runs, put a number on what the gaps are costing you, and build the system that runs it. Four companies so far, in title, marketing, legal and field service. Three of them kept me on after the first project. Before that, a national platform for a Fortune 500 field organization.
The problem
Not without asking two other people first. Status lives in someone's inbox, someone's head, and a spreadsheet one person maintains.
Because the process isn't written down. What your best person does well, they do invisibly, and it leaves when they do.
Not because the work grew. Because the coordinating did. You're hiring people to keep the plates spinning instead of to serve more clients.
None of this is a software problem. It's the absence of a system. Software is just where the system lives once it exists.
The deliverable
Every engagement produces the same two things, sized to your business.
Every request, handoff, trigger, owner and report in your company on one page. Most clients have never seen their own operation laid out before. That's usually the moment the conversation changes.
Built on tools you already pay for, or ones I'll recommend and configure. Work enters once, routes itself, and reports on itself.
What "built" actually means: intake forms that feed your system with no re-keying. Projects with one accountable owner and a real date. Tasks carrying estimated effort, so you can see next month's capacity before you sell it. Dashboards leadership opens without being asked. Written process, so the next hire reads instead of shadowing.
On AI
Most owners I meet have already bought seats — a copilot, a chat tool, an agent that was going to handle intake. Nothing measurable came back. That isn't an AI problem. You can't automate a process that was never defined, and most aren't.
I've built the working kind. AI agents handling website chat and inbound call qualification at a law firm, against a custom knowledge base. AI-generated summaries inside an enterprise platform used across a national field organization.
Both worked for the same reason: the process existed first, in writing, with owners and data flowing between systems. That's the part nobody sells you, and it's the part I build.
Track record
Real estate closing agency
Closings couldn't start until full buyer and seller information arrived, and the firm was emailing PDFs and hoping. I built automated branded intake that fires on status change, feeds straight into case management, and I stood up their first CRM on top of it.
Marketing agency, five departments
Client requests arrived with no central tracking and crossed five departments with no shared identifier. I measured what the gap was costing before touching anything, then built the system that closed it, in 90 days.
Personal injury firm
The firm was about to pay per user, per month, for a legal platform that still wouldn't fit how they worked. I studied it for two months, rebuilt its core on a platform they already owned, and added AI agents for chat and call intake in two languages.
Yacht service, HVAC, water remediation
No financial reporting, no project management, nothing written down, and HR run ad hoc. I delivered dashboards, an operational map, project and inventory systems, and a searchable knowledge hub they still run on.
The method
Interviews, a technology and data-flow audit, and the map of what exists today.
Improvements run through a value-versus-effort matrix, so we agree what to do now, what to do next, and what to never do.
The target system designed: structure, ownership, naming, triggers, reporting.
Built, tested, rolled out.
The stage most projects skip. Documentation, training, and ongoing control, so the system survives contact with your team.
Investment
$6,500
Two weeks
Interviews, your operations map, the three biggest bottlenecks quantified in hours and dollars, and a prioritized build plan with costs. Yours to keep either way. Credited in full against implementation if we go further.
Most common
from $22,500
90 days
Designed, built, integrated, documented, rolled out. Scope sets the number. The audit sets the scope.
$1,500 or $3,000
a month
Roughly 10 or 25 hours. Owner-level involvement without equity dilution. No contract, cancel anytime.
Smaller targeted builds start at $3,000 for existing clients. And if you'd rather start with advisory and build later, that's how two of the four engagements above began.
Getting started
No proposal after one call. I don't know enough yet, and neither do you.
I ask how work enters your business, who owns it, and how you know it's finished. If nothing here is worth fixing, I'll tell you on that call.
Interviews, your operations map, and the three biggest gaps priced in hours and dollars. You own it whether or not we go further.
You'll have a build plan with real costs. Most clients start there; some take the map and do it themselves, which is a fine outcome.
Background
Fifteen years running operations — Chief Operating Officer, Chief Innovation Officer, Director of Operations, Head of Operations. P&L, headcount, and the consequences of a system that doesn't work.
I also build. In 2026 I led delivery of a national field-operations platform for a Fortune 500 company and personally architected and shipped it onto their own enterprise cloud infrastructure. Leadership analytics spanning six levels of their organization, from field managers to corporate.
That combination is the whole point. Most operations consultants hand you a deck and leave the building to someone else. Most developers need to be told what to build. I do the diagnosis and the build, and I've been the person accountable for the result afterward.
monday.com Bronze Partner (2023–2026), 3× certified. Ten years on the platform. English and Spanish. Based in South Florida, working anywhere.
Common questions
That's the most common place I start. A tool without a system underneath becomes a second place to lose things. Most of my work is replacing a setup, not introducing one.
Usually not. I start from what you already pay for, and I'll tell you plainly when something needs replacing and what it costs either way.
Discovery is a handful of interviews, an hour each. The build is mine. Rollout needs your team for training and about two weeks of adjusting. It should cost less of your attention than the status quo does.
Yes, when it's warranted, and I'll tell you when it isn't. Most operational problems are solved faster and cheaper by configuring and connecting what already exists. That's the recommendation you want from someone who can do both.
The system is documented and it's yours. Advisory exists if you want me around. It isn't a condition of anything.
Next step
Thirty minutes. I'll ask how work enters your business, who owns it, and how you know it's finished. You'll get a straight read on whether there's enough here to be worth fixing — and if there isn't, I'll say so.
Book a 30-minute operations review